NC Logos

This is the primary logo for the Division in all places for advertising in the United States and Canada. This logo represents the overall brand positioning for domestic advertising, added value, public relations and online placement. Neutra Text Book is the primary font for use in the North Carolina logo. This font should never be distorted (condensed or expanded) or replaced with alternative typestyles. To purchase this font, go to www.houseind.com.

This logo is primarily used to convey North Carolina’s public service message intended to
drive in-state tourism; therefore, it is restricted to in-state usage only. It may be used in
conjunction with regional or Convention & Visitor Bureau logos, but it should always be used in
its entirety. For example, the phrases "North Carolina" and "Discover the state you’re in SM"
must appear as one logo, and "Discover the state you’re in SM" should not be used
independently as a tagline.

This logo is an industry-only message to be used within the North Carolina Division of Tourism
and its business partners. This logo is not intended for use with a consumer audience.